Watch the Full Story
Lourdes explains the strategy, step by step.
Sold In
113
DAYS
Here Is Exactly How.
A $10M+ Fort Lauderdale waterfront home
The Plan
I'm Lourdes Maestres, and I've spent 17 years selling luxury real estate in Fort Lauderdale. In a typical year, only 18 to 28 homes here sell above $10 million, so a sale takes a real plan. This is the 10 step plan behind the home we sold in 113 days.
The 10 Steps We Took
- 1Tested the market quietly with private exclusives
- 2Promoted the home before it was finished
- 3Hosted a preview event for 100+ agents
- 4Created six versions of walkthrough videos for YouTube
- 5Ran skippable YouTube ads
- 6Reviewed what worked every week with our in-house marketing team
- 7Reached three targeted groups: yacht owners by letter, CEOs by mail, and South Florida yacht brokers by invitation
- 8Knocked on doors around the neighborhood
- 9Built a dedicated landing page for the home
- 10Emailed our database of 32,000 contacts
15 qualified showings. One sold home.
If you have wondered what the market could do for your home, I would love to walk you through what this plan could look like for it. No pressure, no pitch, just a conversation. Call or text me anytime.
